Kuala Lumpur, Malaysia & Singapore, 14 July 2022 – Southeast Asia’s largest integrated car e-commerce platform, CARSOME, today announced the appointment of football legend, Eric Cantona, as its brand ambassador. As one of the greatest footballers of his generation, Cantona and CARSOME both share a common drive in their relentless spirit to go above and beyond for their fans and consumers.
In his capacity as ambassador to the brand, Cantona will take an active involvement in CARSOME’s upcoming promotional activities this year as well as group-wide advertising campaigns in Malaysia, Indonesia and Thailand where CARSOME is the market leader.
CARSOME Co-founder and Group CEO, Eric Cheng explained that Cantona’s relentless spirit to go above and beyond for football fans embodies the company’s drive to further elevate the car ownership experience and have CARSOME as the trusted platform for buying or selling a car.
“We are excited to have Eric Cantona onboard as CARSOME’s brand ambassador. I believe Eric’s personification of victory and fearlessness displayed throughout his life and career will bring us to even greater heights in the used car market as we continue to deliver trust, transparency and choice to our customers,” Cheng said.
Dubbed by fans as ‘King Eric’, Cantona’s commanding, unpredictable, yet charismatic presence on and off pitch saw him leaving a legacy in the history of football and remains an influential figure till today. He was the key piece of the puzzle in solving Manchester United’s goal-scoring troubles in his debut season. His instrumental role in breaking the club’s championship dry spell after 26 years of trophyless seasons is very much likened to CARSOME as a brand that set out seven years ago to redefine the used car industry, at a time when customers deeply lacked trust in the used car market.
Fast forward to 2022, CARSOME has set an industry standard for customers to purchase quality assured pre-owned cars through CARSOME Certified. With this, customers can experience a hassle-free car buying experience and go home confidently with quality refurbished cars which have gone through a stringent 175-point inspection and vigorous refurbishment process. The first in the market to offer a one-year extended warranty and five-day money-back guarantee, with up to 30 brands of cars to choose from, CARSOME shares Cantona’s boldness to break the barrier of normalcy to stay on top of the game and be a leader.
Cantona’s one-of-a-kind determination also personifies CARSOME’s unyielding journey in transforming the car transaction and ownership experience in Southeast Asia by delivering the brand promise of bringing trust, transparency, and choice, to consumers and dealers through our technology platform and deep expertise.
“I am pleased to see the progressive and innovative work done by a market-leading Southeast Asian brand like CARSOME. I am confident that our partnership will introduce more car buyers to high industry standards set by CARSOME Certified, and subsequently welcome them to a world where the car ownership journey is a trusted and pleasant one,” Cantona added.
The CARSOME x Cantona campaign officially kicks off in Malaysia and Indonesia today, while it will be introduced to Thailand in the near future. For more information and updates on Cantona’s future events, stay tuned to CARSOME’s website or social media pages.