65 Equity

BoardRoom

Boardroom is a leading corporate services provider in the Asia Pacific, offering a full suite of services across corporate secretarial, share registry, employee plans and business solutions. With presence in Singapore, Australia, Malaysia, Hong Kong, China and a strong network of partners across the region, Boardroom serves a diverse client base of multinational corporations, public-listed companies and private entities.

Who we partnered with?

65 Equity Partners partnered with Tower Capital Asia, a private equity firm focusing on mid-market Southeast Asian family-owned or entrepreneur-led businesses, in the buyout of Boardroom to support its next phase of growth.

What attracted us to the business?

Founded in 1968, Boardroom has a long and proven track record of being a trustworthy and reliable provider of high-quality services to its customers. We were drawn by the resilience of Boardroom’s business model and its position as a leading regional corporate services provider today. We see this as a strong base providing a clear runway for sustainable growth, underpinned by sector tailwinds and opportunities for value creation.

Our value creation strategy?

Partnering management, we work closely with the Boardroom team to chart out a strategic roadmap involving both organic and inorganic initiatives such as enhancement of service offerings, productivity improvements and digital transformation. We look to leverage our strong local insights, broad Asian network and international presence to strengthen Boardroom’s position as a regional leader.

Website: https://www.boardroomlimited.com/

ShopBack

ShopBack is Asia-Pacific’s leading shopping and rewards platform, serving over 35 million shoppers across ten markets while powering more than half a billion shopping trips and over US$3.5 billion in annual sales for over 10,000 online and in-store merchant partners. ShopBack offers a more rewarding shopping experience to users, while helping brands and retailers increase outreach and engage shoppers. More recently, ShopBack launched ShopBack Pay and PayLater, extending the platform’s offerings into financial services, providing shoppers with more convenient payment options.

Who we partnered with?

65 Equity Partners is working with ShopBack’s co-founders Mr. Henry Chan and Mr. Joel Leong to strengthen the company’s position in Asia-Pacific and continue its growth trajectory.

What attracted us to the business?

Since its inception in 2014, ShopBack has grown to become the leading shopping rewards platform in its operating markets. With product solutions ranging from shopping discovery, rewards, to payments, ShopBack provides a strong value proposition to consumers and merchants and aims to own a consumers’ entire shopping experience. The company is well-positioned to continue its growth trajectory on the back of positive tailwinds from the robust consumer trends in Asia-Pacific as well as new product launches.

Our value creation strategy?

We aim to leverage on our network and work closely with the ShopBack team to support their growth plans and build on their capabilities to be a public listed company with strong corporate governance and focus.

Website: https://www.shopback.sg/

Neon

NEON is a global leader in the production of immersive experiences, partnering with intellectual property (“IP”) owners such as leading studios and artifact owners. Such partners include The Walt Disney Company, Marvel Entertainment, 20th Century Studios, Hasbro, NBCUniversal, Lionsgate and Warner Bros. Themed Entertainment, as well as various governments which own original artifacts. With NEON’s capabilities in content creation, IP management, exhibition project management and engineering & robotics, these partnerships have enabled NEON to bring immersive experiences to visitors in more than 60 cities globally.

Who we partnered with?

65 Equity Partners is working alongside NEON’s Executive Chairman & Group CEO, Mr. Ron Tan, a successful entrepreneur who has led the company’s evolution into IP-based entertainment, as well as its experienced management team, to support the company’s growth globally.

What attracted us to the business?

There are secular tailwinds led by a shift in consumer spending towards experiences. NEON is well-positioned to strengthen its leading position in the experiential entertainment space with its portfolio of high quality IPs and track record in content creation and execution.

Our value creation strategy

We aim to leverage our expertise and global network to support NEON’s management team in its growth plans as well as strengthen its corporate governance and capabilities as it works towards an eventual public listing.

Website: https://www.neonglobal.com/

Carsome

Carsome is Southeast Asia’s largest integrated car e-commerce platform. With presence across Malaysia, Indonesia, Thailand and Singapore, Carsome aims to digitalise the region’s used car industry by reshaping and elevating the car buying and selling experience.

Carsome provides end-to-end solutions to consumers and used car dealers, from car inspection to ownership transfer to financing, promising a service that is trusted, convenient and efficient.

Who we partnered with?

65 Equity Partners jointly led the Series E financing round alongside Qatar Investment Authority and Seatown Private Capital Master Fund, supporting co-founders Mr. Eric Cheng and Mr. Teoh Jiun Ee to drive the company’s next phase of growth.

What attracted us to the business?

Carsome is a fully integrated platform that seamlessly connects and solves pain points of both sellers and buyers of used automotives. Connecting users digitally while maintaining an offline presence to inspect, refurbish and sell, the platform is scalable and benefits from significant network effects. The company was founded in 2015 with a simple mission to provide service that is transparent, convenient and efficient. Since then, Carsome has grown to become the largest online used car platform in Southeast Asia. We continue to see a huge untapped opportunity in the region and are excited to support the company on their journey as the leading auto platform in Southeast Asia.

Our value creation strategy?

Leveraging our network, we work closely with the Carsome team to support their growth ambitions in the region and equipping them as it transforms into a public listed company with strong governance, focus and capabilities.

Website: https://www.carsome.my/