ShopBack is Asia-Pacific’s leading shopping and rewards platform, serving over 35 million shoppers across ten markets while powering more than half a billion shopping trips and over US$3.5 billion in annual sales for over 10,000 online and in-store merchant partners. ShopBack offers a more rewarding shopping experience to users, while helping brands and retailers increase outreach and engage shoppers. More recently, ShopBack launched ShopBack Pay and PayLater, extending the platform’s offerings into financial services, providing shoppers with more convenient payment options.

Who we partnered with?

65 Equity Partners is working with ShopBack’s co-founders Mr. Henry Chan and Mr. Joel Leong to strengthen the company’s position in Asia-Pacific and continue its growth trajectory.

What attracted us to the business?

Since its inception in 2014, ShopBack has grown to become the leading shopping rewards platform in its operating markets. With product solutions ranging from shopping discovery, rewards, to payments, ShopBack provides a strong value proposition to consumers and merchants and aims to own a consumers’ entire shopping experience. The company is well-positioned to continue its growth trajectory on the back of positive tailwinds from the robust consumer trends in Asia-Pacific as well as new product launches.

Our value creation strategy?

We aim to leverage on our network and work closely with the ShopBack team to support their growth plans and build on their capabilities to be a public listed company with strong corporate governance and focus.